Free Tools
Free Tools
Four calculators that give you a real number in under three minutes. No signup, no email gate — everything runs in your browser and nothing is sent anywhere.
30 seconds
Speed-to-Lead Grader
Enter your average response time and lead volume. You get a grade from A to F and a rupee figure for the revenue your reply speed is losing you every month.
Revenue lost to reply speed
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per month
- Annually
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- Deals missed / month
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- Contact rate now
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- At under 5 minutes
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How this is calculated: Contact rates are modelled against a five-minute baseline using multipliers drawn from published speed-to-lead research, then applied to your own volume, close rate and deal value. The multipliers are deliberately conservative. This is an estimate to argue with, not a forecast — the audit measures your actual numbers.
Measure This Properly — Free Audit1 minute
Cost Per Lead & CAC Calculator
Works out cost per lead, cost to acquire a customer, return on ad spend and payback period from your spend and conversion numbers.
Include agency fees and tooling, not just ad budget.
Revenue minus cost of delivery. This is what decides whether the channel actually pays.
Cost to acquire a customer
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- Cost per lead
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- Cost per qualified lead
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- Customers / month
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- Revenue / month
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- Return on spend
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- Gross profit per customer
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The number that matters: Gross profit per customer against cost to acquire one. If acquisition costs more than the first order earns you, the channel only works if customers come back — and that is a retention question, not a marketing one.
Find Out Where the Spend Leaks2 minutes
Funnel Leak Finder
Enter the volume at each funnel stage. The tool shows the drop-off at every step and flags the single stage where fixing the leak is worth the most.
Stage-by-stage conversion
Biggest opportunity
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- Visitor to customer
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- Revenue / month
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- Worth a 10pt fix
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Why the worst percentage is not always the biggest problem: A 3% visitor-to-enquiry rate looks alarming but is normal. Losing a third of enquiries before anyone contacts them is not — and because those people already raised their hand, that stage is almost always worth more to fix. This tool ranks by rupees recoverable, not by the ugliest number.
Get the Full Leak Map3 minutes
Marketing Ops Maturity Assessment
Ten yes/no questions about your tracking, routing, follow-up and reporting. You get a maturity tier and the three things worth fixing first.
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Every enquiry gets a reply within 30 minutes, including evenings and weekends.
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Every lead lands in one system, whatever channel it came from.
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You can say which channel produced last month's closed revenue.
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Leads are routed to an owner automatically, not assigned by hand.
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There is a defined follow-up sequence, and it runs whether anyone remembers or not.
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You know your qualified-lead-to-customer rate this quarter.
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WhatsApp conversations are logged against the customer record.
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Duplicate and junk leads are cleaned automatically.
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Reporting is a dashboard people open, not a spreadsheet someone builds.
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Sales and marketing agree on what counts as a qualified lead.
Fix these three first
The weighting is not even: Response time, single-system capture and revenue attribution count for three times as much as reporting or terminology, because in the audits we run those three predict lead leakage far better than anything else.
Get the Full Assessment — Free