We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Growth Operations & Audits
Marketing Process Audit
Find the gaps in your marketing workflow before they cost you leads and budget.
Request a Marketing Process AuditSee what is included
No obligation. We reply within one business day.
- Twelve checkpoints traced through campaigns you actually ran
- Findings ranked by what each costs you per month
- A workflow gap analysis and a 30-day action plan
The work happens. The process does not exist.
Campaigns launch late and nobody can name the step that caused it. Approvals happen over chat, so the current version of anything is genuinely unclear. Reports arrive that do not reconcile with the ad platform.
Each of those is a process defect, not a talent problem — which matters, because the usual response of replacing the agency resets the relationship and reproduces the same symptoms four months later.
Scope
What’s included
- Campaign structure and objective review
- Marketing calendar and planning cadence
- Creative and copy approval process
- Ad launch process and pre-flight checks
- Budget usage and pacing review
- Platform access and permissions audit
- Funnel gap analysis
- Reporting accuracy verification
Deliverables
What you receive
- A marketing process audit report
- A campaign workflow gap analysis
- A risk scorecard
- A priority fix list ranked by cost of inaction
- A 30-day action plan
How it works
How the engagement runs
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01
Campaign reconstruction
We take two or three campaigns you ran recently and rebuild their full history: brief, approvals, launch, spend, results.
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02
Interviews
Short conversations with the people at each step, including whoever gets blocked most often. They already know where it breaks.
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03
Gap analysis
Every handover point scored for clarity of ownership, cycle time and failure rate.
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04
The fix list
Findings ranked by what each one costs you per month if nothing changes, so the sequence argues for itself.
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05
Walkthrough
A working session covering the report and the 30-day plan, with your team in the room rather than a PDF in an inbox.
Plenty of businesses run campaigns, post content and spend on ads without a process behind any of it. The work still happens — it just happens by memory, chase-up messages and whoever is free. That works at a small scale and collapses quietly as soon as the team grows or the person holding it all in their head goes on leave.
The Marketing Process Audit examines the mechanics: how a campaign is planned, who approves the creative, who approves the copy, who presses launch, what is checked before it goes live, how budget is paced, and how results come back. It is not a review of whether the creative is good. It is a review of whether the machine that produces the creative is reliable.
The symptoms that bring people here
- Campaigns launch late and nobody can point to which step caused the delay.
- Approvals happen over WhatsApp, so the current version of anything is genuinely unclear.
- Two people are editing the same creative and neither knows.
- Monthly reports arrive but do not reconcile with what the ad platform shows.
- Budget is spent unevenly — quiet for three weeks, then a scramble.
- Nobody can say what a campaign was supposed to achieve once it has ended.
Each of these is a process defect, not a talent problem. That distinction matters, because the usual response — replacing the agency or the executive — resets the relationship without fixing the workflow, and the same symptoms reappear in about four months.
What we review
Campaign structure, marketing calendar, campaign objectives, creative approval, copy approval, ad launch process, budget usage, platform access, funnel gaps, team accountability, reporting accuracy, and vendor or agency output. Twelve checkpoints, each traced through two or three real campaigns you have run recently rather than assessed in the abstract.
We pay particular attention to the objective. A surprising number of live campaigns cannot answer “what was this supposed to produce?” in a single sentence — and a campaign without a stated objective cannot be judged, only defended.
How the engagement runs
- Step 1 — Campaign reconstruction. We pick two or three recent campaigns and rebuild their history: brief, approvals, launch, spend, results.
- Step 2 — Interviews. Short conversations with the people at each step, including whoever is blocked most often.
- Step 3 — Gap analysis. Each handover point is scored for clarity of ownership, cycle time and failure rate.
- Step 4 — Fix list. Findings ranked by what each one costs you per month if nothing changes.
- Step 5 — Walkthrough. A working session covering the report and the 30-day plan, with your team in the room.
Who this is for
Businesses running social media, ads, website campaigns or agency-led marketing that are not getting clear results or reliable performance visibility — particularly where the team has grown recently and the informal process has stopped scaling.
Who it is not for
A one-person marketing operation. If the process lives entirely with one competent person, a process audit tells you what you already know. Spend the money on capacity instead. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- A marketing process audit report
- A campaign workflow gap analysis
- A risk scorecard
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
Usually yes — a calendar says what will go out, not how it gets made or who unblocks it when approval stalls. The most common finding is not an absent calendar but an absent decision rule: nobody can say who has final sign-off, so posts wait. A calendar cannot fix that.
It covers the interface with them: what the brief said, what was delivered, how it was reported, and whether the reporting can be verified against the platform. We are reviewing the process, not auditing another agency for the sake of it — though where deliverables and reports do not reconcile, that goes in the report.
Two to three weeks for most businesses. The variable is not our analysis, it is how quickly we can get 30 minutes each with the people involved and access to the platforms.