Digital Compliance Readiness Audit

If your business collects enquiries online — a form, a WhatsApp number, a lead ad, a newsletter box — you are handling other people’s personal data, making claims to a public audience, and granting people access to systems that hold both. Most businesses do all three informally, and never look at it until something forces them to.

This review checks whether your digital marketing and lead generation practices are defensible: whether consent is actually obtained, whether data is handled sensibly, whether your claims can be backed up, whether creator content is properly disclosed, and whether the right people hold admin on your accounts.

This is a readiness review, not a legal certification or a legal opinion. We are marketing practitioners, and we mark clearly where a question needs a lawyer rather than answering it for you.

Why this stopped being optional

India’s data protection framework is now operational. The Digital Personal Data Protection Rules were notified in November 2025, bringing the DPDP Act, 2023 into force with a phased compliance period running through to mid-May 2027. The direction of travel is clear: standalone plain-language consent notices, purpose limitation, defined retention, and a working process for handling individual data requests and breach notification.

On the advertising side, ASCI’s influencer framework requires disclosure wherever a material connection exists between brand and creator, and holds brands accountable alongside creators. Non-disclosure and unsubstantiated claims are increasingly treated as unfair trade practice under consumer protection law, which carries statutory teeth rather than self-regulatory ones.

None of that requires panic. It requires the boring version of preparation: knowing what you collect, why, on what basis, for how long, and who can see it.

What we check

• Consent and notice — privacy policy accuracy, form consent language, WhatsApp opt-in wording, email marketing permission, and cookie banner basics.
• Claims and disclosure — testimonial usage and permissions, influencer and UGC disclosure practice, and whether performance claims in your ads and on your site can be substantiated.
• Data handling — what personal data you hold, where it lives, how long you keep it, and whether you could locate and delete an individual’s records on request.
• Access and ownership — who has admin on your ad accounts, analytics, CRM and website; whether credentials are shared rather than individually assigned; and what an agency can still reach after a relationship ends.

The access finding nobody expects

The single most common issue we report is shared credentials. One login used by five people, often including a former employee or a previous agency. It fails on every count at once: you cannot attribute an action to a person, you cannot revoke one person’s access without disrupting everyone, and you have no defensible answer if data is misused.

The fix costs nothing. Individual accounts, role-based permissions, and a quarterly review of who still needs access. It is on the checklist because it is easy, and because almost nobody has done it.

What you receive

A digital compliance readiness checklist, a risk area report grouped by severity, a consent and access gap review, suggested fixes written in plain language, and a prioritised action plan that puts the cheap high-impact items first.

Who this is for

Any business collecting enquiries, phone numbers, email addresses, WhatsApp leads, form submissions or customer data through digital channels — particularly those working with agencies, freelancers or creators, where responsibility for compliance is easy to assume someone else holds.

Who it is not for

Businesses that need a formal legal opinion, a data protection impact assessment signed off by counsel, or certification against a specific standard. Engage a lawyer or a specialist auditor. We will happily hand over our findings to them. We would rather tell you now than invoice you first.