We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Performance Growth
Social Media Marketing
Create consistent, strategic and brand-led social media communication.
Start Social Media ManagementSee what is included
No obligation. We reply within one business day.
- A calendar with reasoning behind every slot
- Creative briefs that make designers’ work land
- Measured on saves, profile visits and enquiries — not followers
The question is not “what shall we post”.
It is what someone should understand about your business after following it for a month. Almost no content calendar is built to answer that, which is why so much of it feels busy and produces nothing.
We plan around themes that do a job: explain the offer, demonstrate expertise, provide proof, address the objection that kills most of your deals, and give people a reason to enquire.
Scope
What’s included
- Instagram, Facebook and LinkedIn content planning
- Creative briefs and caption writing
- Monthly content calendar and theme planning
- Story ideas and campaign-based content
- Hashtag and profile optimisation
- Basic engagement guidance
- CTA strategy
- Monthly performance notes
Deliverables
What you receive
- A monthly social media calendar
- Post concepts and captions
- Creative direction for each theme
- A story plan
- Profile optimisation suggestions
- Monthly performance notes
How it works
How the engagement runs
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01
Fix the profile first
Bio that states what you do and for whom, a link that goes somewhere useful, highlights organised for a first-time visitor, working contact routes. It is the landing page for every good post.
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02
Set the themes
Content pillars chosen against business goals, with a posting frequency you can hold for six months rather than one you abandon in month two.
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03
Build the calendar
A month of slots with post concepts, written captions and creative briefs specific enough that the designer produces something that works.
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04
Publish and engage
Content ships on schedule. Where enquiries arrive in comments and DMs, we flag them — social is a documented leakage point precisely because it sits outside every monitored system.
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05
Read the numbers
Saves and shares as usefulness, profile visits and link clicks as intent, enquiries as the outcome. Reach is context, not a result.
Social media is treated as a creative output when it is really a communication system. The question is not “what shall we post” but “what should someone understand about this business after following it for a month” — and almost no content calendar is built to answer that.
We plan around themes that do a job: explain the offer, demonstrate expertise, provide social proof, address the objection that kills most of your deals, and give people a reason to enquire. Posting frequency follows the plan rather than driving it.
What we produce each month
A content calendar with the reasoning behind each slot, post concepts, written captions, creative briefs for the design or video team, story ideas, profile optimisation suggestions, and performance notes at month end.
Creative briefs matter more than they sound. A designer given “make a post about our new service” produces something generic; a designer given the audience, the single message, the format and the CTA produces something that works. Most social underperformance is brief quality, not design quality.
Profile optimisation, done once
Before any calendar runs, we fix the profile itself: bio that states what you do and for whom, a link that goes somewhere useful, highlights organised for a first-time visitor, and contact routes that actually work on a phone. A profile is the landing page for every good post, and a broken one wastes all of them.
How performance is read
Not by follower count. We look at saves and shares as an indicator that content was useful, profile visits and link clicks as an indicator of intent, and enquiries attributed to social as the outcome. Reach is context, not a result — a post seen by thousands of people who will never buy is not a success.
Who this is for
Brands, founders, SMEs, clinics, education businesses, lifestyle brands, consultants and service businesses that need consistent visibility and currently post when someone remembers to.
Who it is not for
Businesses wanting follower growth as the objective. We can build an audience, but an audience of the wrong people is a vanity number with a monthly cost attached. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- A monthly social media calendar
- Post concepts and captions
- Creative direction for each theme
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
Consistently, at a frequency you can hold for six months. Three good posts a week sustained beats daily posting that collapses in month two — and the collapse itself does damage, because a profile that was active and then went quiet reads worse to a prospect than one that was always modest.
Content planning and creative direction are the core. Comment and DM handling can be added, and often should be — social enquiries are a documented leakage point precisely because they arrive outside every system that gets monitored. We will flag it if we see it going unanswered.
Directly, sometimes. Mostly it builds the familiarity and credibility that make every other channel convert better — someone who has seen your work for two months responds differently to an ad. If leads this quarter are the requirement, pair it with a lead generation campaign rather than expecting organic social to carry it alone.