We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Performance Growth
Revenue Analytics & Reporting
One source of truth for recovered revenue.
See My NumbersSee what is included
No obligation. We reply within one business day.
Scope
What’s included
- Revenue dashboard setup
- Full-funnel attribution
- Leak-monitoring alerts
- Weekly recovery reports
Deliverables
What you receive
- One source of truth for revenue
- Leaks caught in days, not quarters
- Board-ready reporting on autopilot
The goal: One source of truth for revenue: every lead tracked from first touch to closed deal.
Ask marketing what last month produced and you’ll get one number. Ask sales, another. Ask finance, a third — and a raised eyebrow. When every team keeps its own spreadsheet, “what’s working?” becomes a matter of opinion, and budget follows whoever argues loudest.
We end the argument. One revenue dashboard, fed automatically from your ad platforms, CRM and payment data, tracking every lead from the first click to the closed deal. Full-funnel attribution shows which channel produced revenue — not clicks, not leads, revenue.
Then we make the dashboard vigilant. Leak-monitoring alerts fire when response times slip, when a pipeline stage starts jamming, when a channel’s cost per converted lead drifts — so problems surface in days, not at the quarterly review where they’ve already cost lakhs.
What you’ll see every week
The dashboard: pipeline by stage and source, conversion at every step, revenue attribution by channel, response-time tracking, and the leak indicators from your audit — all live, all drill-down-able, all pulling from systems you already run.
The weekly recovery report: one page, in plain language, that tells you what improved, what slipped, what it cost, and the single highest-leverage fix for next week. Your CFO will actually read it.
The engagement, week by week
- Week 1 — Data audit: We inventory every source of truth (and every source of lies) in your current reporting.
- Week 2–3 — Pipeline plumbing: Ad platforms, CRM and payment data wired into one model with agreed definitions — what counts as a lead, an opportunity, a win.
- Week 3 — Dashboard live: The single source of truth ships; your old spreadsheets get a dignified retirement.
- Weekly — Alerts & reports: Leak alerts run continuously; the one-page recovery report lands every Monday.
Who this is for
Leadership gets conflicting numbers, attribution is guesswork, and marketing budget is defended with screenshots instead of revenue data.
Who it isn’t for
You’re pre-revenue or running under ~100 leads a month — a shared spreadsheet honestly serves you better until there’s enough signal to model. We’d rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- One source of truth for revenue
- Leaks caught in days, not quarters
- Board-ready reporting on autopilot
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
Meta and Google ads, all major CRMs (Zoho, HubSpot, Salesforce, LeadSquared), Razorpay/Stripe, Google Analytics and sheets. If it has an export or an API, we can pipe it.
We show first-touch, last-touch and position-based side by side rather than pretending one model is truth. What matters is that everyone argues from the same data with the model visible.
Fully standalone — many clients start here because you can’t fix what you can’t see. It also makes every later fix measurable from day one.
We do, as part of the retainer — connector breakages, definition changes, new sources. If you ever leave, the whole stack is documented and stays in your accounts.