We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Performance Growth
Google Business Profile & Local SEO Management
Improve how your business appears in local search and Google Maps.
Optimize Your Google Business ProfileSee what is included
No obligation. We reply within one business day.
- Category accuracy — the highest-leverage field on the profile
- Monthly posts so the listing never reads as dormant
- Review response guidance, including the difficult ones
Often a bigger source of enquiries than the website. Usually the least maintained.
Someone searching for a service near them sees the map results before anything else, then chooses between three options on category, photos, reviews and how recently anything was posted.
A profile that has not been touched in a year reads as a business that may not still be trading. We get it competing, and then keep it alive.
Scope
What’s included
- Google Business Profile setup and optimisation
- Business category review
- Service and product listing updates
- Business description writing
- Photo update guidance
- Monthly Google posts
- Local keyword suggestions
- Review response guidance
Deliverables
What you receive
- An optimised Google Business Profile
- Local SEO recommendations
- Monthly Google posts
- Review response guidance and templates
- A profile improvement checklist
How it works
How the engagement runs
-
01
Audit and correct
Primary category, services and products listed individually, business description, hours including holidays, and name-address-phone consistency across the web.
-
02
Rebuild the assets
Current, real photographs showing premises, team, work and the entrance people need to find. Not stock, and not from 2021.
-
03
Local keyword direction
The terms people actually type when they are ready to call today, mapped to what the profile and site should say.
-
04
Monthly posts
An offer, an update or something useful each month, so returning searchers see a business that is clearly operating.
-
05
Reviews
A request process that fits how you already finish a job, plus response guidance. We never solicit, incentivise or write fake reviews.
For a local service business, the Google Business Profile is frequently a stronger source of enquiries than the website — and it is usually the asset receiving the least attention. Someone searching for a service near them sees the map results before anything else, and decides between three options on the strength of category, photos, reviews and how recently anything was posted.
This engagement gets the profile into a state where it competes, and keeps it active rather than letting it drift back to a stale listing with a two-year-old photo.
The setup work
- Category accuracy. The primary category is the single highest-leverage field on the profile, and a wrong or overly generic one quietly excludes you from the searches you want.
- Services and products. Listed individually with descriptions, so the profile can match specific searches rather than only your business name.
- Business description. Written for a person deciding between three options, not stuffed with keywords.
- Photos. Current, real, and showing the things people actually want to see — premises, team, work, and the entrance they need to find.
- Contact and location accuracy. Hours that are true, including holidays, and a phone number someone answers.
Keeping it alive
A profile that has not been updated in a year reads as a business that may not still be trading. Monthly Google posts — an offer, an update, a piece of useful information — keep it current and give returning searchers something new. It is a small recurring effort with a visible effect on how the listing reads.
Reviews
Review volume and recency both matter, and both are earned rather than bought. We provide a request process that fits into how you already finish a job, and response guidance covering the good, the mixed and the difficult ones. We do not solicit, incentivise or write fake reviews — it violates Google’s policies, and the reputational cost when it is discovered dwarfs the benefit.
Who this is for
Local businesses, clinics, salons, restaurants, coaching centres, consultants, real estate offices and service providers — particularly those whose customers search on a phone with intent to visit or call today.
Who it is not for
Purely online businesses with no service area and no physical presence. There is little for a local profile to do. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- An optimised Google Business Profile
- Local SEO recommendations
- Monthly Google posts
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
Profile completeness and category accuracy can shift things within weeks. Competitive local rankings take longer and depend heavily on proximity to the searcher, review volume and consistency of your business details across the web — three factors, only two of which anyone can influence. Nobody can guarantee map pack position, and treat anyone who does with suspicion.
Yes, and the response is not for the reviewer. It is for the next person reading, who is deciding whether you handle problems well. A measured, specific reply that acknowledges the issue and offers a route to resolve it does more good than the original review did harm. Arguing does the reverse.
It changes the structure. Each location needs its own profile with genuinely distinct information — not the same description with the city name swapped, which reads as duplication to both Google and a human. It also needs consistent name, address and phone details wherever they appear online, which is the part that usually needs cleaning up first.