Marketing Operations Audit

The goal: Know exactly where your pipeline leaks — with a rupee value on every gap — before spending another rupee on ads.

Ask most founders what they spend on marketing and they’ll quote the number to the rupee. Ask how many leads went unanswered last Tuesday, and the room goes quiet. That silence is where 20–40% of your revenue is hiding.

The Marketing Operations Audit is a two-week forensic examination of your entire lead journey — every form, every WhatsApp number, every CRM stage, every hand-off between marketing and sales. We don’t audit your creative or your brand. We audit the machinery underneath it: the part nobody looks at because everybody assumes someone else owns it.

By the end, you get something most businesses have never seen: a leak map of your own pipeline, with a rupee value attached to every single gap. Not opinions. Not benchmarks from a blog post. Your leads, your timestamps, your money.

What we actually dig into

We trace real leads end to end — pulling timestamps from your forms, ad platforms, chat tools and CRM to reconstruct exactly what happened to every enquiry over the last 90 days. Who replied, how fast, what happened next, and where the trail goes cold.

We interview the people who touch leads daily — your sales team, your receptionist, whoever answers the WhatsApp — because the process on paper and the process in practice are never the same thing. The gap between them is usually where the money is.

The engagement, week by week

1. Week 1 — Data pull & tracing: We connect to your stack read-only and reconstruct the last 90 days of lead journeys.
2. Week 1–2 — Team interviews: Short calls with everyone who touches a lead — the truth lives here, not in the SOP doc.
3. Week 2 — Leak map & valuation: Every gap quantified: leads lost × conversion rate × deal value = ₹ leaking per month.
4. Day 14 — The findings session: A 90-minute walkthrough with a prioritised 90-day fix plan. Brutal, specific, actionable.

Who this is for

You’re spending ₹2L+/month generating leads, you suspect follow-up is patchy, and you want proof before investing in fixes. You’re open to uncomfortable findings.

Who it isn’t for

You have under ~100 leads a month (too little data to map meaningfully), or you want a report that validates decisions you’ve already made. We write down what we find. We’d rather tell you now than invoice you first.