We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Authority & Media
Media Buying & Campaign Placement Support
Support ad placement and campaign visibility across relevant channels.
Plan Media PlacementSee what is included
No obligation. We reply within one business day.
- Audience mapped to channel before budget is split
- A reserve held back specifically to scale what works
- No media commission — you are the only one paying us
The default is to spend where you already have an account.
That is a habit, not a decision, and it is why so many campaigns reach the same saturated audience repeatedly while missing the one that would have converted.
Splitting the whole budget evenly at the start guarantees you cannot respond to what you learn. Campaigns reach week three, find something working, and have nothing left to feed it with.
Scope
What’s included
- Campaign placement strategy
- Digital media planning
- Audience-to-channel mapping
- Budget allocation direction
- Ad placement suggestions
- Influencer and creator placement direction
- Local media opportunity mapping
- Campaign amplification planning
Deliverables
What you receive
- A media placement plan
- Channel recommendations with reasoning
- Budget direction by channel and phase
- A campaign rollout plan
- Performance review notes
How it works
How the engagement runs
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01
Map audience to channel
Where attention actually is, what people are doing while they are there, and what kind of message fits that moment. Search catches intent; feeds interrupt it.
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02
Recommend with reasoning
Channels in, channels out, and why. The list of channels we are recommending against is often the more useful one.
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03
Phase the budget
A testing phase across a wider set, consolidation into what performed, and a meaningful reserve held back to scale the winner.
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04
Placement direction
Ad placements, creator selection criteria and brief requirements — including the disclosure standard, which belongs in the plan rather than the creator’s memory.
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05
Review by outcome
Cost per outcome by channel. Where an outcome cannot be tracked to a channel, we say so and set up the proxies that exist.
Media buying answers a question most campaigns skip: where should this actually run? The default is to spend where the business already has an account, which is a habit rather than a decision, and it is why so many campaigns reach the same saturated audience repeatedly while missing the one that would have converted.
This engagement maps audience to channel, allocates budget by what each channel is being asked to do, and plans the rollout in phases so there is money left to back whatever works.
Audience-to-channel mapping
We start from the audience and work outwards — where they spend attention, what they are doing while they are there, and what kind of message fits that moment. A message that works in a search result rarely works in a feed, because search catches intent and feeds interrupt it.
The output is a channel recommendation with reasoning attached, including the channels we are recommending against and why. That second list is often the more useful one.
Budget allocation with a reserve
Splitting the full budget evenly across channels at the start guarantees you cannot respond to what you learn. We plan in phases — a testing phase across a wider set, then consolidation into what performed — and hold back a meaningful reserve specifically to scale the winner. Campaigns without that reserve reach week three, find something working, and have nothing to feed it with.
Creator and influencer placement
Placement direction covers selection criteria, brief requirements, and — importantly — the disclosure standard. Under India’s advertising framework, brands share responsibility for creator disclosure wherever a material connection exists, so it belongs in the placement plan rather than being left to the creator to remember.
What gets measured
Cost per outcome by channel, not cost per impression. Where an outcome cannot be tracked to a channel — offline placement in particular — we say so upfront and set up the proxies that are available, rather than reporting a number that implies a precision the data does not support.
Who this is for
Brands planning campaigns that need visibility beyond organic social, with a budget large enough that where it goes is a decision worth making deliberately.
Who it is not for
Small always-on budgets running on one platform. Planning overhead would consume a meaningful share of the spend — put the money into the campaign and revisit when the budget justifies the decision. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- A media placement plan
- Channel recommendations with reasoning
- Budget direction by channel and phase
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
By what each channel is being asked to do, not by an even spread. A launch needs reach early and conversion later, so the split changes across the campaign. We plan it in phases with a reserve held back for whatever is working by week three — because something always outperforms the plan, and having nothing left to move is the common failure.
No. We are paid by you, which is what lets us recommend spending less on a channel or nothing at all on one. Where any commercial relationship exists anywhere in a recommendation, it gets disclosed in writing before you decide.
For some businesses, genuinely yes — local radio, regional print, event sponsorship and outdoor still reach audiences that are expensive to reach digitally, particularly for location-dependent services. It is harder to attribute, so we set up what tracking is possible (dedicated numbers, unique landing pages, offer codes) and we are upfront about what will remain unmeasurable.