We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Creative Production
Video Production Services
Create professional videos for branding, marketing and campaign communication.
Plan Your Brand VideoSee what is included
No obligation. We reply within one business day.
- Cutdowns planned before the shoot, not cropped afterwards
- One day producing a hero film plus months of short-form
- Burned-in captions as standard — most social video plays silent
Commissioned without a brief, produced beautifully, used once.
Video carries more of the work in trust and conversion than any other format. It is also the format most likely to be made without anyone stating where it will run or what it has to achieve.
The single decision that most affects value is made before anyone films anything: whether the shoot was planned to produce one asset or twelve.
Scope
What’s included
- Brand, promotional and product videos
- Corporate and explainer videos
- Event videos and interview-style content
- Reels and short-form edits
- Script direction and storyboard planning
- Shoot planning and production coordination
- Video editing and motion graphics direction
- Campaign usage guidance
Deliverables
What you receive
- A video concept and script direction
- A storyboard
- A shoot and production plan
- The edited video output
- Short-form cutdowns
- Campaign usage suggestions
How it works
How the engagement runs
-
01
Brief and concept
What the video is for, who it is for, what it must say, and where it will run. All four before anything else.
-
02
Script and storyboard
Approved before production, so changes cost a conversation rather than a reshoot.
-
03
Production plan
Shot list, locations, people, schedule — and explicitly which outputs each setup serves, with the extra time on the day made visible so the trade-off is yours.
-
04
Shoot
Coordinated against the plan, with the cutdown requirements in hand rather than remembered later.
-
05
Edit and deliver
A defined number of review rounds agreed upfront, then master file, platform versions, cutdowns, captions and usage notes.
Video is the format people will give attention to when they will not read, which is why it carries so much of the work in trust, recall and conversion. It is also the format most likely to be commissioned without a clear brief, produced beautifully, and then used once.
We work backwards from where the video will run and what it needs to achieve. A film for a website homepage, a video for a paid campaign, and a piece for an internal launch are three different edits — often from the same shoot, if the shoot was planned that way.
What we produce
Brand videos, promotional and product videos, corporate videos, explainer videos, event videos, interview-style pieces, and reels or short-form edits. Across all of them the process is the same: concept, script direction, storyboard, production plan, shoot, edit, cutdowns.
Plan the cutdowns before the shoot
The single decision that most affects value is made before anyone films anything. A shoot planned around one hero film gives you one asset. A shoot planned around a hero film plus a defined set of short-form outputs gives you months of content for the same day’s cost, because the shot list, the framing and the interview questions were built to serve both.
We build that shot list at the planning stage and tell you what each additional output adds in time on the day, so the trade-off is yours to make with the numbers visible.
How a project runs
- Brief and concept. What the video is for, who it is for, what it must say, and where it will run.
- Script direction and storyboard. Approved before production, so changes cost a conversation rather than a reshoot.
- Production plan. Shot list, locations, people needed, schedule, and the outputs each setup serves.
- Shoot. Coordinated on the day against the plan, with the cutdown requirements in hand.
- Edit and review. A defined number of review rounds, agreed upfront so feedback has a structure.
- Delivery. Master file, platform-specific versions, cutdowns, captions and usage notes.
A note on captions
Most social video is watched without sound. Burned-in captions are not an accessibility afterthought, they are the difference between a video that communicates and one that plays silently past a scrolling thumb. We include them as standard.
Who this is for
Brands needing professional visual storytelling for digital, social, advertising, launches, internal communication or campaigns.
Who it is not for
Businesses wanting a video because competitors have one, with no stated use. We will ask what it is for, and if there is no answer we will suggest spending the budget somewhere it can be measured. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- A video concept and script direction
- A storyboard
- A shoot and production plan
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
That depends entirely on whether the shoot was planned for it. A day planned to produce one brand film produces one film. The same day planned around a shot list built for multiple outputs produces the film plus six to ten short-form cuts and a set of stills. Deciding that before the camera arrives is the difference, and it costs nothing extra to decide.
You need a stated message and an intended action, which is what a script really is. Unscripted shoots produce a lot of footage and a difficult edit, because nobody agreed what the video was arguing. Even a talking-head piece benefits from three bullet points agreed in advance.
Yes, and it is worth checking before commissioning a shoot. A lot of businesses have usable material sitting unused — event footage, product shots, older films. We will review what exists and tell you honestly whether it can carry the campaign or whether the quality gap will show.
Planned at the shoot, not cropped afterwards. Reframing a wide composition into 9:16 cuts the subject in half or leaves them awkwardly placed, and it looks like exactly what it is. If vertical output is needed we frame for it during capture.