We start with what is broken, not what is billable
Every engagement opens with a diagnosis. If more marketing is not what you need, we say so before you commit — which is why our first recommendation is sometimes a smaller one.
Creative Production
CGI Content Services
Create high-impact CGI visuals and surreal content for brand attention.
Create CGI ContentSee what is included
No obligation. We reply within one business day.
- Concepts that survive without the effect
- One model reused across angles, colourways and seasons
- Product representation stays true to what you actually ship
Spectacle that is not attached to anything is expensive.
CGI buys attention — a product doing something impossible stops a scroll and gets shared. It is also easy to spend heavily on and get very little back.
Every concept has to survive one question: after the surprise, does the viewer know what is being sold and by whom? If not, the budget bought attention that will not attach to you.
Scope
What’s included
- CGI concept development
- Product-based CGI ideas
- Social media CGI reels
- 3D product animation direction
- Surreal campaign and outdoor illusion concepts
- Brand object animation
- Storyboard direction and creative scripting
- Editing and final output direction
Deliverables
What you receive
- A CGI concept deck
- A storyboard
- Creative direction
- Short-form CGI video output
- Campaign caption direction
- Usage suggestions for social and ads
How it works
How the engagement runs
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01
Concept
Two or three directions with reference boards, judged on whether the idea holds up without the effect doing the work.
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02
Storyboard
Frame-by-frame approval. Changes after this point are expensive, which is exactly why this stage is thorough.
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03
Production
Modelling, animation, lighting and rendering. Render time is the part clients underestimate, and it is not compressible by adding people.
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04
Composite and edit
Integration, sound design and versioning for each placement.
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05
Deliver and reuse
Final outputs by platform, plus caption and usage direction — and a model built so the next variant costs a fraction of the first.
CGI buys attention. A product doing something physically impossible, a building that appears to open, an object at a scale it could never be — these stop a scroll in a way conventional footage struggles to, and they get shared, which is the actual mechanism.
It is also easy to spend a lot on and get very little back, when the spectacle is not attached to anything. The concepts we develop have to survive one question: after the surprise, does the viewer know what is being sold and by whom?
What we produce
CGI concept development, product-based CGI, social media CGI reels, 3D product animation direction, surreal campaign visuals, brand object animation, outdoor illusion concepts, storyboard direction, creative scripting, and editing through to final output.
Where the value actually is
- Products that are hard to film well — small, reflective, transparent, or requiring a cutaway to make sense.
- Launches — where a single memorable asset carries the announcement across every channel.
- Impossible demonstrations — showing an internal mechanism or a scale that cannot be photographed.
- Sustained series — where one well-built model produces many variants cheaply over a year.
Where it is usually not worth it: routine content, anything a good photographer could achieve, and campaigns with a deadline shorter than the render.
How a project runs
- Concept. Two or three directions with reference boards, judged on whether the idea survives without the effect.
- Storyboard. Frame-by-frame approval. Changes after this point are expensive, which is exactly why this stage is thorough.
- Production. Modelling, animation, lighting, rendering.
- Compositing and edit. Integration, sound design, versioning for each placement.
- Delivery. Final outputs by platform, plus caption and usage direction.
On honesty in CGI advertising
Product representation still has to be accurate. A CGI product that looks materially different from what arrives creates a consumer complaint, not a clever campaign. Surreal context is fine — the product itself has to be true to what you ship.
Who this is for
Brands wanting premium, high-attention creative for social media, product launches, campaigns and advertising, with a realistic timeline.
Who it is not for
Brands with a two-week deadline, or those needing steady weekly content. The economics and the calendar both work against you. We would rather tell you now than invoice you first.
Why Auraa
Why businesses bring this work to us
Findings carry a number you can check
Not benchmarks from a blog post. Your leads, your timestamps, your conversion rate and your deal value — with the working shown, so you can argue with the figure rather than take it on faith.
You own everything we build
Accounts, pixels, dashboards and documents live in your name, inside your business. Nothing is held hostage in an agency workspace, and access transfers cleanly whenever you want it to.
Claims we would be willing to substantiate
We write to what can be evidenced, disclose creator partnerships properly, and flag anything on your site that would be hard to defend. It is a conversion improvement and a risk reduction at once.
Next step
Start with a conversation
Tell us where things currently stand. We will come back with an honest view of whether this service is the right starting point — including when it is not.
- A CGI concept deck
- A storyboard
- Creative direction
We reply within one business day. Your details are never sold or shared.
FAQ
Questions We Get About This Service
Sometimes, for a specific moment — a launch, a flagship product, a campaign that needs to be remembered rather than explained. As a regular content format it is expensive per asset and the novelty fades. We will tell you if a well-shot practical film would do the same job for less, because it often would.
Longer than filming. Concept and storyboard approval, modelling, animation, lighting, rendering and compositing typically run four to eight weeks depending on complexity. Render time is the part clients underestimate, and it is not compressible by adding people.
That is where CGI earns its cost. Once a product is modelled, new angles, colourways, backgrounds and seasonal variants are relatively cheap. Planning the model for reuse at the start makes the first piece expensive and every subsequent one much less so.